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Personalized Nutrition Weight Loss Plans Based On Your DNA – PSFK (subscription)

Posted: March 20, 2017 at 7:41 pm

SNPitty claims that the reason for the lack of success in weight loss lies in the differences in our genetic materials

The obesity pandemic is taking its toll in the US, despite the efforts from the $20 billion weight-loss industry. San Francisco-based startup SNPitty claims that the reason for the lack of success lies in the differences in our genetic materials, rendering the one-size-fits-all diets useless. Taking its basis in nutrigenetics, the science that identifies how genetic variations affect individual responses to nutrients, the company wants to deliver personalized meals that take into account your DNA right to your very doorstep.

Even though humans are 99.5% genetically identical, the 0.5% may have significant repercussions when it comes to losing those extra pounds, as they can influence your metabolism or how you respond to exercise. SNPitty aims to leverage those differences to set you on the path for success by using a three-stage approach to weight loss: DNA-testing, personalized prepackaged meal replacements and coaching.

First, a clients genetic profile is assessed using an in-home saliva kit. The information is further supplemented with a psychologist-designed questionnaire in order to get a full picture of individuals food and lifestyle preferences. Based on the results, the company creates personalized prepackaged breakfast and lunch meal replacements such as shakes and bars, and sends recipes for home cooked dishes. The third stage involves app-based coaching as a gamified way to reduce unhealthy food cravings and community support.

The product is currently in Beta. Those interested in testing the program can sign up to volunteer on the companys website.

SNPitty

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Personalized Nutrition Weight Loss Plans Based On Your DNA - PSFK (subscription)


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