STICKING to a diet is never easy - they can often be boring, monotonous and usually unsustainable.
Yet as tough as it can be, many people see gruelling diets as the only solution for losing weight.
But experts say while it can be common to see food as the enemy, it doesn't have to be the answer to shedding the pounds.
Tamara Willner, nutritionist at Second Nature, warns there is a big difference between making healthy, sustainable changes to your lifestyle and fad diets.
She said: "Failing to achieve unrealistic goals isnt simply due to a lack of willpower.
"Instead, its that the wrong goals are being sold to people again and again.
"Thats why most people ditch their New Years resolutions after just a few weeks.
"You dont need to punish or starve yourself in January to achieve your goals - especially not when we have lockdown to contend with too.
You dont need to punish or starve yourself in January to achieve your goals - especially not when we have lockdown to contend with too
"There is so much more to weight loss than what we eat. Small habits all add up to influence our weight over a long period of time.
"This can include how much sleep we get, to how we are coping with stress and whether we plan our meals."
Tamara said that being healthy also doesn't have to mean missing out - and skipping treats could just set you up to fail.
Second Nature is an NHS-backed 12-week programme, designed to help you live a healthier lifestyle, whilst still enjoying a glass of wine - and chocolate.
"January is dull enough as it is without limiting ourselves to feeling hungry, not having enough energy and ultimately setting yourself up to fail," Tamara said.
"Instead, make your New Years goals about you, and not your waistline."
She added: "Fall back in love with food, dont count every single thing you eat, enjoy warming homemade meals and indulge in a glass of wine or two - even chocolate is allowed.
"So, lets do things differently this January. Dont torture yourself, dont deny yourself and dont start a diet that you wont stick at."
There are plenty of things you can do to benefit your health, small steps that once youve implemented, will become positive habits.
Rather than embarking on another fad diet, why not try these 15 alternatives to hit your weight loss goals...
Our campaign is backed by Fabulous GP, Dr Zoe Williams, Dr Rupy Aujla, bestselling author of The Doctors Kitchen, and Health Action Campaign.
And don't just take our word for it - earlier this week we shared mum-of-three Toni Weeks' weight loss journey.
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The 51-year-old, of Leighton Buzzard, Beds,weighed 22st and had been diagnosed with type 2 diabetes before turning to Second Nature.
In just 12 weeks, Toni, a technical account manager, dropped from a size 22 to a 16 - without dieting.
Fast forward a year, and in August 2019, Tonis GP confirmed her type 2 diabetes was in remission and she now weighs 10st 6lb and is a size 12.
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The 15 things you can do now to boost weight loss WITHOUT dieting - The Sun