Sam Gowland has been slammed online for promoting a weight loss aid that has been criticised by some of his fellow reality TV stars.
The 24 year old took to Instagram on Sunday to encourage his fans to buy shot drink BoomBod which has previously been promoted by the likes of Katie Price.
But fans weren't impressed with Sam's recent upload, with some of his 1.3million followers even claiming they have unfollowed him after the post was uploaded.
Chloe Ferry's ex-boyfriend post topless as he beamed whilst holding up a box of the product, with a bottle full of the drink in the other hand.
He wrote to fans: "#ad I needed another 7 days with @boombod These shots always do the trick to help me look and feel my best.
"Theyve got 60% off their Black Friday bundle. It doesnt get better than this Grab em before theyre gone!"
One fan took to the comments section of the post to write: "Promoting s**t again.
"Like u Sam and your clearly working hard for your fight so why do this. Unfollowed [sic] "
A second added: "This product needs banning!!!" as a third wrote: "You promote some s***e you lad."
Another of the former Love Island stars fans wrote: "Weight loss shot? Is there anything you wont promote?"
With a fifth critic chiming: "You do know these ads are now banned on here!!"
Frankie Foster who starred on the 2018 series of Love Island previously slammed celebrities including Sam's ex-girlfriend Chloe for promoting the "unhealthy" product.
Ibiza Weekender and Celebs Go Dating star David Potts share a before and after shot from his time using the product on Instagram in June, captioning it: "YASSS ! Got me looking DAMN FINE These shots helped my cravings all week and my waistline is looking SO GOOD DEF grabbing a bundle next so I can try the other flavours If you huns are looking for results quick you HAVE to try this - they have buy one get one free online RN so grab a box!! [sic] "
Personal trainer Frankie quickly hit out: "@DavidWeekender stop conning your followers into spending money on unhealthy & useless products for your own gain."
Not taking the criticism well, David direct messaged Frankie to say: "Honestly hun why are you so bothered about what Im doing. Dont dedicate all your evening to talk about me your stories. Grow up. [sic] "
Frankie replied: "Because you have a s**t load of followers some of who might now waste their money on a useless product thinking its the answer to their weight loss goals. [sic]
"Nice 5 second transformation too btw, I like how you pulled the t shirt down a touch. [sic] "