Women's health and fitness magazine Self is upping its investment in Facebook. The publication is launching a social game and diet program on the social network next week.
The "Self Workout in the Park Social Game" is an extension of the exercise-themed events Self throws in major cities every year. The "Drop 10 Diet Together" is one of many diet programs the magazine has developed in conjunction with health and fitness experts over the years.
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Facebook is where Self readers are already connecting with each other, says editor-in-chief Lucy Danziger.
"We created an app for Facebook, so you can create a micro-community where you and, let's say, five best friends who are going to be bridesmaids can drop weight," Danziger told Mashable. "By supporting each other you will lose more weight."
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The Drop 10 program will live on Facebook as an application. Customizable settings including team names, member invites and page privacy.
Individuals are encouraged to try the diet and exercise plans designed to help users drop 10 pounds in ideally five weeks. Friends and family can send out invites to anyone on Facebook to share eating plans, card calendar, exercises and logs to track calories and daily meals. The full plan of eating plans and workouts will be available on the magazine's main page.
Danziger, who has been Self's editor-in-chief for more than a decade, spoke of the importance of the web to the brand's future.
"The old way of 'create a magazine once a month, put it out there and then you move on' is no longer valid," she said. "Now you have a 24/7 relationship with your readers who give you feedback on Facebook, Twitter and Pinterest."
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Self Magazine to Launch Facebook Diet Program and Social Game
