GUELPH, Ontario, May 15, 2012 /PRNewswire/ -- LifeLearn, Inc. announced that it has received three Communicator Awards of Distinction for multimedia educational programs that the company developed for Bayer Animal Health (Bayer), Nestle Purina, and Novartis Animal Health (Novartis) during 2011. These programs used multimedia games, activities, and simulations to teach scientific principles to healthcare staff.

For example, Bayer's Parasite Scene Investigation online accredited continuing education program mimicked the popular show "CSI: Crime Scene Investigation" to teach veterinary technicians to correctly identify, diagnose, and treat common parasites found in pets. Nestle Purina's Veterinary Diets Challenge computerized game was used at industry trade shows to engage attendees while teaching them about proper pet nutrition. And the Novartis It's a Pet's Life game is a team-based activity that educates veterinarians and their staff members on parasite prevention and treatment.

"Every educational program, meeting, and event we produce is geared toward enhancing the education of our clients' target audiences to achieve corporate goals, and we're thrilled to receive this recognition for our creative, results-oriented work," said Leah Stephenson, chief creative officer at LifeLearn. "Bringing learning to life through fun activities and multimedia stimulation results in better retention and application of knowledge. The value we provide to clients is simply marrying complex scientific principles with creative learning techniques for longer-lasting results."

The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organization of leading professionals from various disciplines of the visual arts.Current IAVA membership includes representatives from acclaimed media, advertising, and marketing firms such as Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, HBO, Keller Crescent, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, Tribal DDB, Victoria's Secret, Wired, Yahoo!, and many others.

For more information about LifeLearn's Corporate Solutions, visit http://www.lifelearn.com/for-corporate-partners/ .

About LifeLearn

LifeLearn is an industry leader in developing quality and trusted educational products for the human and animal health industries. LifeLearn's mission is to Bring Learning to Life, and its Corporate Solutions group provides integrated, full-service marketing solutions that develop effective learning experiences. LifeLearn began in 1993 as part of the Veterinary Continuing Education program at the Ontario Veterinary College. Today, LifeLearn is a privately held company with headquarters in Guelph, Ontario. For more information, visit http://www.LifeLearn.com.

About The Communicator Awards:

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year's Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

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LifeLearn wins awards for three multimedia education programs

Getting more fish in your diet could lower your risk of developing colorectal cancer, according to a new review of studies.

Researchers from the University of Medicine and Dentistry of New Jersey-Robert Wood Johnson Medical School looked at the research to find that people who ate fish as part of their regular diets have a 12 percent lower chance of developing colorectal cancer, than people who don't eat much fish at all, Reuters reported.

The association was stronger for rectal cancer, but a "modest trend" was still seen for colon cancer, according to the study, published in the American Journal of Medicine.

But "if you eat fish very frequently, it's not clear whether your benefit continues to go up (by eating even more)," study researcher Dr. Michael Gochfeld told Reuters.

Earlier this year, a study in the American Journal of Clinical Nutrition showed that eating at least three servings of fish a week can lower women's risk of some kinds of colon polyps -- which can turn into cancer.

Researchers of that study, from Vanderbilt-Ingram Cancer Center, said fish may work in this sense because the omega-3 fatty acids in fish can decrease inflammation, thereby lowering risk of colon polyp development.

Colorectal cancer is currently the second leading cause of cancer-related deaths in the U.S., according to the CDC, but the number of new cases and deaths are both decreasing, due to better treatment and early detection. While more adults are being screened, one in three adults still isn't getting screened for colorectal cancer when they should be.

Want to take action against colorectal cancer? Check out this slideshow of foods and behaviors that are linked with a decreased risk of colorectal cancer, or its risk factors:

Researchers from Britain and the Netherlands found that the more total dietary fiber and cereal fiber people consumed, the lower their colorectal cancer risk. For example, people who consumed an extra 90 grams of whole grains a day also had a 20 percent lower risk of colorectal cancer, according to the British Medical Journal review.

However, that same study didn't show a link between eating fiber from fruits and vegetables and a lowered colorectal cancer risk, meaning there may be something else in whole grains at work, too.

Researchers from the Leiden University Medical Center in the Netherlands found that people who take aspirin once a day have a 30 percent decreased risk of dying from colorectal cancer, if taken for at least a nine-month period.

And, the benefit extended to after a person had been diagnosed with colorectal cancer. The researchers found that people who had already been diagnosed and who took aspirin had a 23 percent decreased risk of dying from the disease, compared with people who didn't take it at all.

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Colorectal Cancer: Eating Fish, And 8 Other Things That Could Lower Your Risk

EDMONDS, WA--(Marketwire -05/16/12)- People who need to lose weight should forgo fad diets and instead should focus on sensible eating and exercise, says Dr. Gregory Jantz, a nationally certified psychologist, author of many books on eating disorders, nutrition and diet and founder CaringOnline.com, an Internet resource for eating disorder information and recommendations for eating disorder treatment.

"Losing weight can be hard because it requires destroying old, unhealthy habits and replacing them with new ones," says Dr. Jantz, "but trying to follow a complicated fad diet only makes weight reduction even harder. These diets seldom produce any result except frustration for the dieter."

Despite the promises they make and the celebrity endorsements they often garner, fad diets can lead to poor nutrition and even disordered eating, says Dr. Jantz. He points out that research consistently shows that weight loss is best achieved by eating balanced meals with appropriate portion sizes and exercising regularly.

Jantz cites a study published April 10 in the online edition of the American Journal of Preventative Medicine. Researchers who studied some 4,000 obese people found that those who lost 5 percent or more of their body weight over a year reported eating fewer fatty foods and exercising more. Following fad diets did not correlate with weight loss.

Some fad diets are worse than others in terms of the healthy foods they eliminate and the poor eating habits they encourage. A survey conducted by the Dietitians Association of Australia rated these popular diets as the three unhealthiest ones to avoid in 2012:

Dr. Jantz also founded and operates The Center for Counseling and Health Resources in Edmonds, WA, a residential treatment facility for those struggling with eating disorders and other major life challenges.

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Fad Diets Don't Work, Can Compromise Health, Says Dr. Gregory Jantz of CaringOnline.com

PLEASANTON, Calif., May 14, 2012 (GLOBE NEWSWIRE) -- ZELTIQ Aesthetics, Inc. (Nasdaq:ZLTQ - News), a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform, together with the Massachusetts General Hospital (MGH), announced that the Mercantile Court in Spain on May 4 ruled in their favor regarding the patent infringement lawsuit jointly filed in Spain against Clinipro and Aquaestetica, its Spanish distributor.

The lawsuit against Clinipro alleged infringement of two European patents owned by MGH and licensed exclusively to ZELTIQ. After hearing the petition, the Mercantile Court in Spain granted ZELTIQ's and MGH's request for a preliminary injunction against further importation, distribution and sales of Clinipro's LipoCryo device in Spain. Furthermore, the court order allows for the removal and seizure of all of Clinipro's LipoCryo systems in Spain.

Mark Foley, interim President and Chief Executive Officer of ZELTIQ, commented, "We are very pleased to announce this ruling. Our clear victory reinforces both the strength of our intellectual property rights and our efforts to defend these rights on a global basis. This is our second legal win internationally defending our IP in the past two months. We will immediately have these infringing systems removed from the market per the court's ruling. As we previously announced, we also have a lawsuit underway against Clinipro in France and we are optimistic for an equally favorable outcome."

Separately, the Company announced that it has secured removal and undertakings regarding three separate web site infringement matters against Beijing Smart Light, Joyful Tech Group, and Create Beauty Technology Group. In each case, the infringing companies have agreed to remove all content and materials from their web sites that violate ZELTIQ's intellectual property. ZELTIQ will continue to monitor these entities and others to protect and enforce its IP rights in China.

About ZELTIQ Aesthetics

ZELTIQ Aesthetics is a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform. The Company's first commercial product, the CoolSculpting System, is designed to selectively reduce stubborn fat bulges that may not respond to diet or exercise. CoolSculpting is based on the scientific principle that fat cells are more sensitive to cold than the overlying skin and surrounding tissues. CoolSculpting utilizes patented technology of precisely controlled cooling to reduce the temperature of fat cells in the treated area, which is intended to cause fat cell elimination through a natural biological process known as apoptosis, without causing scar tissue or damage to the skin, nerves, or surrounding tissues. ZELTIQ developed CoolSculpting to safely, noticeably, and measurably reduce the fat layer within a treated fat bulge without requiring the patient to diet or exercise.

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ZELTIQ Aesthetics Granted Preliminary Injunction in Infringement Case Against Clinipro in Spain

CHARLOTTE, N.C., May 14, 2012 /PRNewswire/ --As the Charlotte area prepares for the upcoming All-Star Race, select Walmart stores will offer authentic NASCAR merchandise and host exclusive fan events starting May 15. Customers are invited to attend these special events and enjoy real show cars, special appearances by Trevor Bayne and Jeff Burton, and racing simulators perfect to safely get behind the wheel and feel the power of NASCAR on May 15-18 from 10 a.m. to 5:30 p.m., depending on the location.

"Walmart is the champion of the racing fan, and we are committed to providing customers with savings on authentic merchandise, as well as unique race time experiences," said Walmart market manager David Cruse. "We want to give fans affordability and accessibility, so they can enjoy race time with their families and friends."

Legends of Racing

In celebration of its 50th anniversary, Walmart is sponsoring racing legend Bill Elliott driving Walmart No. 50 at the Coke Zero 400 at Daytona on July 7. Bill Elliott and the Walmart No. 50 show car will also make appearances at select Walmart stores nationwide leading up to the race. Trent Owens will serve as crew chief of the No. 50 Walmart Chevrolet. Owens currently calls the shots for Turner Motorsports' No. 30 NASCAR Nationwide Series (NNS) entry and recently led the team to victory in the 2012 season-opener at Daytona International Speedway.

Through the Legends of Racing online engagement, fans have the opportunity to share their memories and voice their opinions about the top moments in NASCAR history, as well as vote on Bill Elliott's uniform and helmet design.

Fans can vote online at Walmart.com/NASCAR March 28 - May 14.

Race Time at Walmart

In addition to the fan events happening in Walmart parking lots, area Walmart stores will feature savings on all the food and snacks you need to enjoy the race, plus authentic NASCAR merchandise such as T-shirts and racing flags, with an even bigger selection of exclusive products available at Walmart.com/NASCAR.

Participating stores in the Charlotte area include:

Tuesday, May 15, 2012

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Walmart Stores Bring NASCAR Driver Appearances, Fan Events and Unique Race Time Experiences to Charlotte

Experts now know why so many dieters pile the pounds straight back on Slimmers need to eat less than someone of the same weight who has not dieted The phenomenon is caused by the effect dieting has on the way muscles work

By Fiona Macrae

PUBLISHED: 17:29 EST, 15 May 2012 | UPDATED: 02:14 EST, 16 May 2012

As every slimmer knows, it is when the diet ends that the hard work really begins.

Despite the best of intentions, only a few lucky ones manage to avoid piling the pounds straight back on.

Now experts think they know why and its nothing to do with a lack of willpower.

Hard work: When a diet comes to an end a long-term cut in calories is needed to keep the weight off, new research suggests

To stay at their new weight, it seems, slimmers needs to eat less than someone of the same weight who has not dieted.

To be precise, they need to eat at least 300 fewer calories a day. This equates to a bag of Maltesers and a Milky Way the sort of treats they were probably looking forward to enjoying after the pounds had come off.

And over the course of a week, it amounts to 15 cans of cola or 17 slices of buttered toast.

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Diet tips: Cut out 300 calories for good or you'll pile the pounds straight back on

(CBS 5) Converts to the paleolithic diet trend claim they are shedding pounds and repairing damage done to their health by eliminating a number of common items in their former diet.

Bay Area blogger and paleo diet enthusiast Tara Grant said she lost more than 100 pounds in 2011 following the diet today, shes even slimmer. Ive lost about 15 more pounds, I dont even weigh myself anymore, said Grant. And Ive never felt better.

Grant is part of a growing trend of Caveman Converts who swap processed foods, dairy and sugar for meat, fish, poultry, nuts and seeds, and fruits and vegetables galore.

Complete HealthWatch Coverage Of The Paleo Diet

Its an elimination diet that has also worked for Tennessee neurosurgeon Dr. Jack Kruse. Seven years ago, Kruse tipped the scales at 357 pounds. He changed what he ate and saw dramatic results. Within three months I lost 77 pounds, said Kruse,and within 11 months I had lost 133 pounds.

Mark Sisson, author of The Primal Blueprint, was a top endurance athlete in the late 70s and early 80s. A marathoner and triathlete, Sisson was training really hard, putting in a lot of miles and following the conventional wisdom of the time carbohydrate loading taking in about 1,000 grams of carbs a day, mostly complex carbohydrates, mostly based on a grain-based diet.

Sisson said the combination of the diet and the training was actually killing him.

I was one of the fittest people on the planet, I was the picture of health and inside I was falling apart, said Sisson. I had irritable bowel syndrome, I had chronic respiratory tract infections six or eight times a year, I had osteoarthritis in my feet, I had chronic tendonitis in my hips, I was a wreck.

Sisson quit competing and began researching the types of food he was eating and how his body responded to them. I saw that much of what I was eating was pro-inflammatory, was causing systemic inflammation throughout my body.

So Sisson changed what he ate. Six to 11 servings a day is the base of the food pyramid, I cut those out entirely, said Sisson, (and) replaced it then with fruits, veggies, and meat. He said its not even lean meats. If I have a 2-pound ribeye steak and I cant finish it, I cut out the lean parts and give it to my dog, and I finish the fat, joked Sisson.

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HealthWatch: Going ‘Paleo’ Means Cutting Out Common Items From Diet

TAMPA, Fla., May 14, 2012 /PRNewswire/ --BalanceDiet Company is pleased to announce that its clients can now take advantage of an exclusive genetic fat test to obtain personalized diet and fitness recommendations as part of their complete lifestyle program. The weight management genetic test was a key component of the services offered by Results Weight Loss, which BalanceDiet recently acquired, and the company has subsequently introduced the genetic fat test at all of its BalanceDiet Centers nationwide as well as through its BalanceDiet At Home program.

Interleukin Genetics developed the genetic test panel used within the BalanceDiet program. Researchers pinpointed certain genes - specifically, several single nucleotide polymorphisms (SNPs) - that influence an individual's genetic tendencies related to metabolism, fat absorption and storage, and responsiveness to various exercise intensities(1).

The science behind the genetic fat test is supported by a clinical study conducted by Interleukin Genetics and Stanford University. This study examined weight loss for women who were on a diet that was consistent with their genotype category versus another group who were on diets not suitable for their genetic pattern. The findings revealed that subjects on a genotype-appropriate diet had 2.5 times greater weight loss than the other study subjects - losing an average of 13.2 pounds and 2.6 inches versus an average of only 4.6 pounds and 1.2 inches for those on a genotype-inappropriate diet(2).

"Genetic fat testing is an important addition to BalanceDiet's portfolio of services, and the former Results clients who have joined our family are living proof that genotype-based diet and fitness plans really do work. Our existing BalanceDiet customers have expressed great enthusiasm and interest in the weight management genetic test, and we are excited to implement it as part of our lifestyle program," said Pam Powderly, RD, LD/N, Corporate Dietician for BalanceDiet.

Powderly noted that the results of the test will be used to tailor diet and wellness programs that are designed to maximize clients' weight loss and exercise benefits. "The genetic test determines the client's diet and exercise identity, which shows whether they are a 'carb reducer,' a 'fat trimmer,' or a 'better balancer,'" she explained. "With this information, we can then personalize the client's weight loss and exercise program based on their genetic profile to set them up for the greatest possible success with their unique plan."

For many clients, the genetic fat test has been a critical first step to achieving their transformation goals and a vital part of their weight-loss success stories. Tampa resident Karen M. recently retired from the Air Force and sought to lose the weight that had crept up on her during her time in the service. After following a weight loss plan customized for her genotype, she lost more than 25 pounds in five months. "[The program] provided me with the knowledge, means, and motivation to lose [the weight] and return me to the size 6 I was 20 years ago," she stated. "Becoming healthier literally every day is phenomenal and incredibly motivating."

Existing and new clients may register for the weight management genetic test at any of the BalanceDiet Centers nationwide or via BalanceDiet At Home (1-800-WEIGHT-LOSS). The test costs $179 and consists of a simple, painless cheek swab sample. The price also includes a follow-up consultation with a BalanceDiet lifestyle expert.

View the Bay News 9 BalanceDiet "Fighting Fat" video for more details. Learn about BalanceDiet - including locations, services, products, and BalanceDiet franchise opportunities - at http://www.GoBalanceDiet.com.

About BalanceDiet | elements fitness

BalanceDiet is part of the elements family of healthy lifestyle brands, including award-winning fitness, weight-loss, media, and product companies. Founded by wellness visionary Christopher Palumbo, BalanceDiet holds a unique place in the women's diet and fitness market with exclusive genetic-testing technology, patents on proprietary weight-loss products and supplements, a stylish, upscale wellness experience, and an array of online tools and services. Before launching elements and BalanceDiet, Palumbo earned recognition for his work with World Gym, where he created a concept store that now serves as the model for the company's fitness centers worldwide. Today, BalanceDiet is a popular and fast-growing wellness brand with more than 30 locations throughout the United States in addition to the BalanceDiet At Home service offered direct to consumers. The company is expanding internationally and expects to have 40 ground-based operations by year-end, with additional franchise opportunities available. For more information on BalanceDiet, please visit http://www.GoBalanceDiet.com.

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BalanceDiet™ Company Implements Exclusive Genetic Fat Test to Develop Customized Diet and Exercise Program for Each ...

May 15, 2012

Connie K. Ho for RedOrbit.com

You are what you eat. This is a well known phrase that has been mentioned many times in discussions related to health and nutrition. A new report discusses how the combinations of what you eat can affect your consumption, and also how the diet choices you made as a child could affect the diet choices you make as an adult.

Two researchers, T. Bettina Cornwell of the University of Oregon (UO) and Anna R. McAlister of Michigan State University (MSU), recently found that water could change the way that people eat. Their research findings were published recently in the journal Appetite. Appetite is an international research journal that focuses on the cultural, sensory, and physiological influences on diet choices as well as the consumption of particular foods and drinks.

The article by Cornwell and McAlister discussed separate studies. In one study, 60 young adults from the U.S., who were between the ages of 19 and 23, were surveyed on their pairings of food and beverages. The other experiment revolved around 75 U.S children, who were between the ages of three and five, and their consumption of certain beverages and vegetables. These preschoolers were examined on different days with different situations involving drinks served with vegetables.

The scientists found that older participants liked consuming salty foods and soda together instead of having soda with vegetables. Preschoolers tended to eat more raw vegetables, like carrots or red peppers, when these foods were served with water rather than a sugary drink. The findings in the report showed that people are influenced by diet choices that they make when theyre younger. They also tend to eat out of habit more than anything else.

Our taste preferences are heavily influenced by repeated exposure to particular foods and drinks, explained Cornwell, the Edwin E. & June Woldt Cone Professor of Marketing in the Lundquist College of Business at UO, in a prepared statement. This begins early through exposure to meals served at home and by meal combinations offered by many restaurants. Our simple recommendation is to serve water with all meals. Restaurants easily could use water as their default drink in kids meal combos and charge extra for other drink alternatives.

With these studies, McAlister believes that serving water with meals could help change dietary choices and could become helpful in combating the nations obesity epidemic. In the past years, there has been a rise in the number of young adults who have diabetes and also a general increase in the cost of health care. Furthermore, Cornwell stated that drinking water during meals could reduce dehydration, addressing the issue of dehydration that has been seen in 75 percent of adults in the U.S. She believes that, at a young age, children relate sweet, high-calorie drinks like sodas to fatty, high-calorie foods like French fries.

While this combining seems as normal as rainfall in Northwest winters, when we look cross-culturally we can see that food-and-drink combinations are developed preferences, continued Cornwell in the statement. If the drink on the table sets the odds against both adults and children eating their vegetables, then perhaps it is time to change that drink, and replace it with water.

The report findings show how diet choices made early on could impact a persons nutrition choices later on.

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Diet Choices Influenced By Food Combinations And Past History

LOS ANGELES, May 15 (UPI) -- A diet steadily high in fructose slows the brain and hampers memory and learning, researchers at the University of California, Los Angeles, said.

Fernando Gomez-Pinilla of the David Geffen School of Medicine at UCLA, said high-fructose corn syrup -- an inexpensive liquid six times sweeter than cane sugar -- is commonly added to processed foods, including soft drinks, condiments and baby food.

Gomez-Pinilla and study co-author Rahul Agrawal, a UCLA visiting postdoctoral fellow from India, studied two groups of rats that each consumed a fructose solution as drinking water for six weeks. The second group also received omega-3 fatty acids in the form of flaxseed oil and docosahexaenoic acid (DHA), which protects against damage to the synapses -- the chemical connections between brain cells that enable memory and learning.

The animals were fed standard rat chow and trained on a maze twice daily for five days before starting the experimental diet. The scientists placed visual landmarks in the maze to help the rats learn and remember the way.

Six weeks later, the researchers tested the rats' ability to recall the route and escape the maze.

"The second group of rats navigated the maze much faster than the rats that did not receive omega-3 fatty acids," Gomez-Pinilla said. "The DHA-deprived animals were slower, and their brains showed a decline in synaptic activity. Their brain cells had trouble signaling each other, disrupting the rats' ability to think clearly and recall the route they'd learned six weeks earlier."

The findings were published in the Journal of Physiology.

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Fructose diet hampers learning, memory