PLEASANTON, Calif.--(BUSINESS WIRE)--

ZELTIQ Aesthetics, Inc. (Nasdaq: ZLTQ - News), a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform, today named Mike Genau its President of the North American Franchise (NAF). In this role, Mr. Genau assumes leadership of the direct sales, sales operations and S.T.E.P. professionals (the field force providing sales training and enhanced practice marketing programs) for the companys CoolSculpting business throughout the US and Canada.

Mr. Genau brings 24 years of healthcare industry experience to ZELTIQ. He has built an exceptional track record in sales, product management, marketing and general management with Fortune 100 and private equity-backed companies. His management responsibilities have included global, international, and domestic assignments for blue chip companies: Johnson & Johnson (JNJ), General Electric (GE), and Kinetic Concepts (KCI).

Mr. Genau will unify ZELTIQs commercial forces to deliver the highest possible level of practice support and enhancement in the aesthetic device category. The companys commitment to partnering with each CoolSculpting practice will ultimately create an enduring brand and a growing consumer franchise that mutually benefits the practices and ZELTIQ.

Mike is a strategist, a product management expert, a customer-focused sales executive and a dynamic leader, said Gordie Nye, ZELTIQ chief executive officer. Given his track record of accomplishments in leading organizations in competitive markets, I am thrilled to have him join our executive team. I anticipate that Mike will lead dramatic business growth; he will raise our groups collective competitive zeal and collective experience, and I expect an immediate impact.

Prior to joining ZELTIQ, Mr. Genau led Kinetic Concepts, Inc. (KCI) as president of the global Active Healing Solutions business, which represented 70 percent of the companys revenue. While there, he played a key role in the successful sale of KCI to private equity group Apax Partners. Prior to that, he worked for GE Healthcare where he held executive and management positions for several key divisions within GE including: Global Diagnostic X-Ray and Mammography, Maternal Infant Care, Clinical Systems, GE Medical Systems Europe and Cardiology Systems.

Mr. Genau also served as Executive Vice President and General Manager for Critikon Company, LLC, where he played an instrumental role in the financial turnaround of the company that resulted in the successful sale of Critikon to GE Medical Systems. Earlier in his career, Mr. Genau held global sales, marketing, and product management positions for Johnson & Johnson.

About ZELTIQ

ZELTIQ Aesthetics, Inc. (Nasdaq: ZLTQ - News) is a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform. The Companys first commercial product, the CoolSculpting System, is designed to selectively reduce stubborn fat bulges that may not respond to diet or exercise. CoolSculpting is based on the scientific principle that fat cells are more sensitive to cold than the overlying skin and surrounding tissues. CoolSculpting utilizes patented technology of precisely controlled cooling to reduce the temperature of fat cells in the treated area, which is intended to cause fat cell elimination through a natural biological process known as apoptosis, without causing scar tissue or damage to the skin, nerves or surrounding tissues. ZELTIQ developed CoolSculpting to safely, noticeably, and measurably reduce the fat later within a treated fat bulge without requiring the patient to diet or exercise.

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ZELTIQ Aesthetics, Inc. Names Mike Genau President of Its North American Franchise

Cutting our sugar is more beneficial than going on a diet or exercise, a new book claims. Source: Supplied

POPULAR diet plans and exercise don't make us thinner - they just make us poorer, hungrier and often fatter, a new book says.

Big Fat Lies, by Australian writer David Gillespie, offers a devastating critique of the commercial diets followed by millions of Australians, including Weight Watchers and Jenny Craig.

He also offers a successful weight loss solution that doesnt cost a cent.

After assessing decades of medical research, Gillespie concludes that many people end up putting on weight when following popular diet plans.

Or they end up losing just a couple of kilos despite years of deprivation, expense and calorie-counting, he finds.

Join us for a live chat with David Gillespie from 12pm below

Some techniques, such as shake meal replacements, do help people lose weight, but are very hard to stick to, he says.

However, Gillespie - a former lawyer turned home-grown food expert - does suggest a way forward for those who need to lose weight.

Gillespie also argues that exercise alone wont help people lose weight, as working out makes us hungrier and burns through relatively few calories

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Feeling fat? Forget about diet

Want to prevent cancer? ... eat better and exercise more, study says.

A QUARTER of cancers could be prevented by 2025 through diet and exercise, saving hundreds of millions of dollars in the cost of treatment, a report in the Medical Journal of Australia has found.

Taking data on projected illness, and coupling it with published findings on the association between food, nutrition and physical activity in the prevention of cancer, the journal study found the incidence of cancer in Australia would rise to 170,000 in the next 13 years, an increase of 60 per cent since 2007. Intervention to improve health and environmental factors could reduce that by 43,000 or 25 per cent, it said in a report to be published today.

Contributing factors in the nation's poor health include an increasingly sedentary lifestyle, the prevalence of overweight and obese adults, climbing rates of harmful alcohol consumption, and an unbalanced diet.

Advertisement: Story continues below

Pip Youl, one of the authors and the head of research at Cancer Council Queensland, said that fewer than 10 per cent of Australians ate the recommended five serves of vegetables a day and only 6 per cent ate two or more serves of fruit a day.

''Ways to encourage better eating are things like improving the number of whole-grain cereals and bread, choosing foods that are low in salt, choosing a low-fat diet, particularly diets that are low in saturated fats.

''One of the key things is teaching children to eat healthily. So getting them interested in cooking and eating healthy foods, and that will give them a really good start in life.''

Poor health had become an economic and geographic issue. The study suggested that ''inequities in cancer outcomes varied with remoteness or area disadvantage'' and that ''increasingly the poor are becoming obese faster than the rich''.

With healthy food costing more than high-sugar, fat-soaked, nutritionally poor alternatives, Australians on lower incomes are more likely to make unhealthy food choices. Programs needed to be designed to accommodate different needs in different regions, Ms Youl said.

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Better diet, exercise can cut cancer by one quarter

Healthy diets and exercise could dramatically cut cancer rates by 2025, according to a new study.

A QUARTER of cancers could be prevented by 2025 through diet and exercise alone, saving hundreds of millions of dollars in the cost of treatment, the Medical Journal of Australia has found.

Taking data on projected illness, and coupling it with published findings on the association between food, nutrition and physical activity in the prevention of cancer, the journal's study found that the incidence of cancer in Australia will rise to 170,000 in the next 13 years, an increase of 60 per cent since 2007.

Intervention to improve health and environmental factors could reduce that by 43,000, or 25 per cent, it says in a report to be published today.

Advertisement: Story continues below

Contributing factors in the nation's poor health include an increasingly sedentary lifestyle, the increasing prevalence of overweight and obese adults, climbing rates of harmful alcohol consumption, and an unbalanced diet.

Pip Youl, one of the report's authors and head of research at Cancer Council Queensland, said that less than 10 per cent of Australians ate the recommended five serves of vegetables a day and only 6 per cent ate two or more serves of fruit a day.

''Ways to encourage better eating are things like improving the number of wholegrain cereals and bread, choosing foods that are low in salt, choosing a low-fat diet, particularly diets that are low in saturated fats,'' she said. ''One of the key things is teaching children to eat healthily. So, getting them interested in cooking and eating healthy foods will give them a really good start in life and enjoying a healthy life.''

Poor health has become an economic and geographic issue, the study suggesting that ''inequities in cancer outcomes vary with remoteness or area disadvantage'' and that ''increasingly the poor are becoming obese faster than the rich''.

With the cost of healthy food higher than that of high-sugar, fat-soaked, nutritionally poor alternatives, Australians on lower incomes are less likely to make healthy food choices.

Read more:
Diet or die: lifestyle changes could hit cancer

Healthy diets and exercise could dramatically cut cancer rates by 2025, according to a new study.

A QUARTER of cancers could be prevented by 2025 through diet and exercise alone, saving hundreds of millions of dollars in the cost of treatment, the Medical Journal of Australia has found.

Taking data on projected illness, and coupling it with published findings on the association between food, nutrition and physical activity in the prevention of cancer, the journal's study found that the incidence of cancer in Australia will rise to 170,000 in the next 13 years, an increase of 60 per cent since 2007.

Intervention to improve health and environmental factors could reduce that by 43,000, or 25 per cent, it says in a report to be published today.

Advertisement: Story continues below

Contributing factors in the nation's poor health include an increasingly sedentary lifestyle, the increasing prevalence of overweight and obese adults, climbing rates of harmful alcohol consumption, and an unbalanced diet.

Pip Youl, one of the report's authors and head of research at Cancer Council Queensland, said that less than 10 per cent of Australians ate the recommended five serves of vegetables a day and only 6 per cent ate two or more serves of fruit a day.

''Ways to encourage better eating are things like improving the number of wholegrain cereals and bread, choosing foods that are low in salt, choosing a low-fat diet, particularly diets that are low in saturated fats,'' she said. ''One of the key things is teaching children to eat healthily. So, getting them interested in cooking and eating healthy foods will give them a really good start in life and enjoying a healthy life.''

Poor health has become an economic and geographic issue, the study suggesting that ''inequities in cancer outcomes vary with remoteness or area disadvantage'' and that ''increasingly the poor are becoming obese faster than the rich''.

With the cost of healthy food higher than that of high-sugar, fat-soaked, nutritionally poor alternatives, Australians on lower incomes are less likely to make healthy food choices.

Read more:
Diet or die: many cancers preventable