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Diet Coke Gets Chic Wardrobe Makeover Just in Time for the Fall Fashion Season

Posted: August 30, 2012 at 10:11 pm

ATLANTA--(BUSINESS WIRE)--

In with the new, out with the old, indeed! This fall, Diet Coke is giving the soft drink aisle something to talk about by re-introducing its stylish cropped logo design for its aluminum can and launching a new, refreshed ad campaign. Just in time for fashion week, the bold move will help extraordinary individuals stay refreshed on runways - from the airport to the shows - and everywhere in between.

The campaign is the latest evolution of Diet Cokes iconic Stay Extraordinary platform and features a modern, bold look on the Diet Coke can, a series of new print and out-of-home ads, as well as a new, limited-edition T-shirt available in Target stores this fall.

The refreshed packaging design was created by San Francisco-based design agency Turner Duckworth. It features a section of the Diet Coke logo, cropped to feature the "D" and the "k," set against the brand's signature silver backdrop, creating a sleek, modern look for the brand.

The can design first debuted as a seasonal design last fall. It was brought back by popular demand and overwhelmingly positive feedback from consumers and will begin appearing in market September 1. Despite the packaging change, the great taste remains the same for the number one zero-calorie brand in the nation.

"Fashion week is the perfect time of year to bring back the modern look of Diet Coke," said Erik Jenkins, Diet Coke Brand Manager. "Our fans told us they loved the sleek look of the cropped design, so this fall we're bringing back the bold can design for everyone to enjoy."

Another refreshed look for the brand comes in the form of a new, limited-edition Diet Coke T-shirt. Up-and-coming designer Gustavo Alonso, a student at Miami International University of Art and Design, won the recent Diet Coke Young Designer Challenge, edging out the competition with his dramatic and glamorous take on the cropped Diet Coke logo featuring a mysterious woman in a vivid red coat.

Conducted in partnership with the Council of Fashion Designers of America and Target, the winner of the Diet Coke Young Designer Challenge was selected by some of the biggest names in fashion, including luminary designers Zac Posen, Cynthia Rowley and LWren Scott. They were joined by Jeanette Carrell, Associate Creative Director for Target and Vince Voron, Associate Vice President, Strategic Design and Integrated Marketing Content, Coca-Cola North America, for a judging event to select the design best representing the multi-dimensional and aspirational Diet Coke brand.

As the winner of the Diet Coke Young Designer Challenge, Alonso will receive an extraordinary portfolio boost. In addition to winning a $10,000 scholarship and a trip to New York City to meet Posen, Rowley and Scott, Alonsos design will be sold in select Target stores nationwide beginning September 2.

"Gustavo's design captured how Diet Coke can break through and is more than just a great tasting refreshing drink," said Jenkins. "It's an extraordinary fashion statement."

St. Anthony Hospital weight loss program shows results

Posted: August 30, 2012 at 11:17 am

Women taking part in a weight loss program at St. Anthony's Hospital said slimming down for the long term takes persistence, creativity, patience and accountability.

Dr. Kautilya A. Mehta CHRIS LANDSBERGER - THE OKLAHOMAN

Bea Eberley pulls out resistance bands when she doesn't feel like exercising. LaWanna Porter keeps a list of what she eats and counts her calories.

Both are a part of a yearlong pilot study that could be a model health care professionals will want to reproduce. The program uses a multidisciplinary approach, calling on dietitians, fitness experts, psychologists and other health professionals to help participants lose weight and keep it off.

Overall, it helps them change their lifestyles, said the clinic's creator, Dr. Kautilya Mehta.

As doctors, we tell patients to lose weight all the time, he said. This is actually getting them to weight loss.

Living a healthier lifestyle and losing weight is important, he said, particularly in a place like Oklahoma where obesity, a lack of exercise and other unhealthy habits lead to heart disease and other chronic health conditions.

Weight loss process

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St. Anthony Hospital weight loss program shows results

4 Eating Habits May Help Older Women Maintain Weight Loss

Posted: August 30, 2012 at 11:16 am

By Kathleen Doheny HealthDay Reporter Latest Diet & Weight Management News

TUESDAY, Aug. 28 (HealthDay News) -- Older women who want to keep off weight -- no small feat for many after menopause -- might consider four specific eating behaviors, according to new research.

"Losing weight and maintaining a weight loss is incredibly difficult," said Bethany Barone Gibbs, an assistant professor of health and physical activity at the University of Pittsburgh.

She looked at both short-term and long-term changes made by nearly 500 overweight or obese women, all in their late 50s.

She found specific eating habits linked with weight loss -- or no weight loss.

Long-term, those who decreased desserts, sugary beverages and cheeses and meats (which were grouped together) and increased fruits and vegetables did best.

The study is published in the September issue of the Journal of the Academy of Nutrition and Dietetics.

Barone Gibbs looked at two time points -- six months and four years. The behavior changes at the six-month mark linked with weight changes were not the same as those linked with weight control at the four-year mark.

At six months, eating fewer desserts, eating fewer fried foods, drinking fewer sugary beverages, eating more fish and eating out less were linked with more weight loss.

However, at the four-year mark, not all those behaviors were still linked with weight loss. This finding suggests that some behaviors aren't typically maintained long-term, she said.

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4 Eating Habits May Help Older Women Maintain Weight Loss

Experimental Low-Calorie Diet Gets Puzzling Results in Monkeys

Posted: August 30, 2012 at 12:13 am

The science of calorie restriction just got a lot more complicated.

Rhesus monkeys fed experimental low-calorie diets didnt live any longer than their high-calorie brethren, a result that conflicts with a 2009 report of long-lived, extra-low-calorie monkeys.

That had been the first demonstration of extended lifespans in primates, not just lab rodents, and raised hopes of the diet being a dinner-plate fountain of youth. The new findings seem to challenge that notion, though theyre far from conclusive.

More fundamentally, the findings pop the lid on a roiling scientific back-and-forth over calorie restrictions effects and mechanisms, a matter of vigorous contention thats belied by popular notions of the diet as a simple, straightforward longevity hack.

From the beginning, there have been people who were true believers in the effects of calorie restriction in every single species, said Rafa de Cabo, a National Institute on Aging gerontologist and co-author of the new study, published Aug. 29 in Nature. Often attention wasnt paid to data showing that in some cases calorie restriction wasnt good, or didnt produce the effects it should have.

De Cabos experiment started in 1987, right around the time as another, similar experiment at the University of Wisconsin. Both groups wanted to know whether calorie restriction cutting intake by up to 40 percent below whats typically considered healthy would have the same health-protecting, life-prolonging effects in primates that it seemed to have in lab animals.

In 2009, the Wisconsin group reported that CR, as the diet is known, indeed extended their monkeys lifespans. But in the new study, researchers led by de Cabo and fellow NIA gerontologist Julie Mattison report no extension, at least in monkeys who started CR in middle age or late in their lives. (Monkeys who started during infancy arent yet old, so their longevity results wont be known for another decade or so.)

De Cabo and Mattisons CR monkeys, 57 in total, have shown signs of better health, though theyre mixed. For example, males have low cholesterol and blood sugar, but not females. And even across-the-board health improvements would be underwhelming in comparison to calorie restrictions sometimes overwhelming expectations.

What some people were hoping is that CR would extend longevity beyond the normal, that with a good CR diet you would live for 120 years, said gerontologist Steven Austad of the University of Texas, who was not involved in the study. I think these studies show together that diet is not, no matter how you do it, going to get people living to 120.

Austads own work found that CR didnt work on descendants of mice recently caught in the wild, rather than bred from lab-adapted mice that may be so unnatural and intrinsically unhealthy as to give misleading results.

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Experimental Low-Calorie Diet Gets Puzzling Results in Monkeys

Calorie-restricted diet doesn't help monkeys live longer, study shows

Posted: August 30, 2012 at 12:12 am

A photograph of 27-year-old male rhesus monkeys used in the study. The one on the left had a restricted calorie diet. The one on the right was fed a normal weight diet.

A 23-year study by the National Institute on Aging shows that calorie-restricted rhesus monkeys - which have a similar genetic code, median lifespan and physiology to humans - didn't live any longer than monkeys who ate a heavier diet.

"One thing that's becoming clear is that calorie restriction is not a Holy Grail for extending the life span of everything that walks on earth," lead author Rafael de Cabo, an experimental gerontologist at the U.S. National Institute on Aging (NIA) in Baltimore, Md., said to the Wall Street Journal.

Previous research has shown that calorie restriction has helped animals including rats, mice, yeast, fruit flies and round worms live 30 to 50 percent longer. In these cases, caloric intake was reduced by 10 to 40 percent compared to other creatures that were allowed to eat as much as they want.

Then, a landmark study published in 2009 from the University of Wisconsin showed that reducing calories in the diet of rhesus monkeys over a 20 year period helped extend their lives. Only 13 percent of the monkeys of a diet died because of age-related instances, compared to 37 percent of the monkeys who could eat whatever they wanted.

In the new study, 121 monkeys split into a group between the ages of 1 to 14 and another group between the ages of 16 to 23 were either fed a normal diet or a diet that was 30 percent fewer calories than their normal diet.

By 2006, the calorie-restricted monkeys had seemingly younger immune systems and were less likely to get heart disease, diabetes, cancer and other diseases of aging. But, at the end of the study, the oldest animals had the same amount of tumors, heart disease and overall decline in health as the group that was allowed to eat more.

The monkeys who had caloric restriction starting in the earlier period of life didn't live longer, with scientists calculating that the probability that they would outlive their peers who had more to eat at .1 percent. The young restricted diet group were also more likely to die of causes not related to aging than the other group. They did have less incidence of cancer, however.

As for the group that started eating fewer calories later in life, they did show lower levels of triglycerides, which have been linked to heart disease risk. But, neither calorie-restricted group lived longer.

Scientists believe several factors allowed the Wisconsin monkeys to live longer, according to a Nature blog post. First, the Wisconsin monkeys had seven times the table sugar - about 28 percent of calories, similar to an average American's diet - than the NIA monkeys. The Wisconsin monkeys that were not calorie restricted were also allowed to eat as much as they wanted to, meaning they could have eaten themselves to death. The NIA monkeys who had the higher caloric diet were eating closer to a normal diet, but were considerably lighter than the Wisconsin monkeys. Also, in the NIA study, the monkeys were from India and China accounting for more genetic variety, where the Wisconsin monkeys were only from India.

Post-Menopausal Women Have Special Weight Loss Challenges

Posted: August 29, 2012 at 3:13 pm

By Rick Nauert PhD Senior News Editor Reviewed by John M. Grohol, Psy.D. on August 29, 2012

Maintaining weight loss can be a challenging task that becomes more difficult with age.

Post-menopausal women have it particularly tough as hormonal changes and the aging process slow energy expenditure.

Researchers have found that some behaviors that help a woman lose or control her weight earlier in life, may not be effective or sustainable for the long term.Researchers thus suggest that attention to these behaviors may improve long-term obesity treatment outcomes.

Long-term improvements in weight control are tied to learning to eat a healthy diet, such as enhanced consumption of fruit and nuts, rather than the total avoidance of substances such as fried foods.

Lead investigator Bethany Barone Gibbs, Ph.D., explains that a number of factors work against long-term weight loss.

Thus biological changes in response to losing weight and as a function of the aging process, contribute to make it very difficult for older women to lose weight and maintain weight loss.

Traditional behavioral treatments for obesity, focused on caloric intake, have had poor long-term results.

In the study, investigators sought to determine if changes in eating behaviors and selected foods were associated with weight loss at six and 48 months in a group of overweight post-menopausal women.

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Post-Menopausal Women Have Special Weight Loss Challenges

Keys to Weight Loss After Menopause

Posted: August 29, 2012 at 3:13 pm

Fewer Desserts, Sugary Drinks Linked to Long-Term Weight Loss

By Salynn Boyles WebMD Health News

Reviewed by Louise Chang, MD

Aug. 28, 2012 -- As she approached her 50s, Susan Williams found it harder and harder to maintain her weight, let alone shed the extra pounds she had been working to lose for some time.

"I was working out as hard as I ever have, but I was gaining weight," the Atlanta-based film production executive says. "It's a constant struggle."

Now 52, Williams says she has recently revamped her diet to include more fruits and vegetables and less sugar and white flour -- and she's managed to lose a few pounds.

Conventional wisdom says weight gain is inevitable with menopause and that losing weight is difficult. But a new study questions this wisdom.

Researchers examined eating behaviors among postmenopausal women in their 50s enrolled in a weight-loss study. They identified those behaviors that were common in women who managed to shed pounds and keep them off.

Cutting way back on sugary desserts and drinks topped the list, followed by limiting meats and cheeses and eating more fruits and vegetables.

"People who were able to decrease their consumption of desserts and sugar-sweetened beverages tended to have more success losing weight and keeping it off," says researcher Bethany Barone Gibbs, PhD, of the University of Pittsburgh.

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Keys to Weight Loss After Menopause

Long-Term Weight Loss Strategies For Menopausal Women

Posted: August 29, 2012 at 3:13 pm

Connie K. Ho for redOrbit.com Your Universe Online

Researchers recently looked at strategies related to long-term weight loss following menopause and found that, while some behaviors work for the short-term, other behaviors do not work in the long-term.

As women age and enter the post-menopausal period, energy expenditure declines and weight loss can be a more challenging task. Based on the results of the study, scientists concluded that it is necessary to focus on particular behaviors that can help long-term obesity treatment. The findings of the project were recently published in the September issue of Journal of the Academy of Nutrition and Dietetics.

Not only does motivation decrease after you start losing weight, there are physiological changes, including a decreased resting metabolic rate. Appetite-related hormones increase. Researchers studying the brain are now finding that you have enhanced rewards and increased motivation to eat when youve lost weight, noted lead investigator Bethany Barone Gibbs, a researcher at the University of Pittsburgh Department of Health and Physical Activity, in a prepared statement.

Researchers believe that some factors can fight against long-term weight loss. For example, traditional behavioral treatments that highlight caloric intake do not have strong long-term outcomes. As such, the researchers worked to identify how changes in eating behaviors and specific foods could affect weight loss for overweight post-menopausal woman.

According to The Guardian Express, 508 women were randomized into two different groups and studied over a four-year period. One group, the Lifestyle Change group, regularly met with exercise physiologists, nutritionist, and psychologists. They focused on reducing fats and caloric intake, continuing a moderate amount of exercise, as well as upping the consumption of fruits, vegetables, and whole grains. The Health Education Group was offered seminars by health professionals on general womens health, but not specifically weight loss.

In the study, the researchers discovered that eating behaviors correlated with weight loss at six months; these behaviors included drinking less sugary drinks, increasing consumption of fish, decreasing consumption of desserts and fried foods, as well as frequenting restaurants less. After four years, eating less desserts and consuming less sugary beverages continued to be associated to long-term weight loss. However, important signs for weight-loss also proved to be increased consumption of fruits and vegetables along with less consumption of meat and cheese.

Some researchers believe those old habits die hard and some practices like prohibiting the consumption of fried food will not last in the long-term.

People are so motivated when they start a weight loss program. You can say, Im never going to eat another piece of pie, and you see the pounds coming off. Eating fruits and vegetables may not make as big a difference in your caloric intake. But that small change can build up and give you a better long-term result, because its not as hard to do as giving up French fries forever, explained Dr. Barone Gibbs in the statement.

If the goal is to reduce the burden of obesity, the focus must be on long-term strategies because changes in eating behaviors only associated with short-term weight loss are likely to be ineffective and unsustainable, continued Gibbs in the statement.

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Long-Term Weight Loss Strategies For Menopausal Women

Steak and peanut butter: the Liz Taylor diet Save

Posted: August 29, 2012 at 4:14 am

Aug. 29, 2012, 1:42 p.m.

An effective diet entails a balanced intake and plenty of exercise, right?

Not exactly, if you follow the dietary advice of Elizabeth Taylor.

We've heard our fair share of questionable dietary tips - not from least Karl Lagerfeld, who champions the highly dubious nutritional content of Diet Coke as key to slimming down from fashion heavyweight to fashion's dahling.

He's not alone. Who can forget the baby food diet (possibly not you, Jennifer Aniston), or those who are said to order water and Red Bull in place of a meal (we're looking at you, Paris Hilton), or those who favour ADD drug Adderall (Britney Spears, that was once you, we hear)? There are those who have experimented with laxatives and, of course, those who resort to a surgeon's scalpel to shift a few pounds.

Grapefruit diets - la Kylie Minogue may be less terrifying, but watching calories is nothing new. Nietzsche and Henry James were strict weightwatchers, while the Huffington Post reports that Greta Garbo and Gloria Swanson were ahead of their time in another way, choosing a vegetarian diet in days when meat was all but obligatory.

Reportedly a proponent if the distinctly unappealing steak-and-peanut butter sandwich, Taylor doled out some eyebrow-raising weight-loss tips, pushing a high saturated fat diet that has well and truly fallen by the wayside with current nutritionists (and anathema, surely, to those who criticise the Atkins diet).

What a difference 23 years makes - along with her take on steak, the Cleopatra actress mixed cottage cheese with sour cream and advised nothing but plain toast for breakfast in her 1987 diet book, Elizabeth Takes Off.

Not that the actress didn't have a good innings - she died in 2011 at the age of 79.

We may be better off taking a leaf from Audrey Hepburn's lifestyle. According to Pamela Keogh's What Would Audrey Do?, she preferred organic produce and the odd plate of pasta, treating herself to a square of dark cooking chocolate in the afternoons. She drank wine, but was partial to the "occasional Scotch", said the Daily Mail.

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Steak and peanut butter: the Liz Taylor diet Save